Mango
I saw something today that had me completely flummoxed. Charlie Dimmock Fair Trade Mangoes. Seriously? What the hell is that all about. Unless Dimmock personnaly approved every single mango, or grew them herself in her back garden, or perhaps developed a completely new strain of Mango, then what is it about the Mango that is Dimmock related? Presumably it must be some kind of marketing thing, but I just can't get my head round the thought process that would take you from "We need to sell more fair trade mango" to "Let us call them Charlie Dimmock Mangoes and take a picture of Charlie Dimmock standing next to some mango" and I can't fathom out why when someone came up with that idea nobody went "Seriously, are you on crack? What kind of person would look at mangoes and not want to buy one, then see a picture of Charlie Dimmock and suddenly decide they do want a mango? For starters, when most people see a picture of Charlie Dimmock, they chuck up, so basically you would be associating the product with some sick. That's not good marketing stategy."Oh screw it, it's not that important. I'm going down the pub.
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I'm still struggling to work out Frankie Detorri's tinned tomatoes.
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